12 Ktor Pizza is a pizza spot in Yerevan, Armenia. The pizzeria's uniqueness lies in offering a specialty of big 12-slice pizzas.
Before designing the pizza spot, we dug deep into the pizza culture, background history, and the atmosphere that adequately suits this dish. Eventually, we found the key component - Italian simplicity that predisposes you to rest and enjoy your delightful meal.
Small-sized white tile is a purely Mediterranean element, equipped with some wood elements; it helps recreate an Italian country-style osteria. The details come around: homemade compotes create a "home" environment; thus, you feel comfortable.
The branding of the cafe was trusted to Braind.
We loved the idea of creating a space, which became a love mark and not just a regular pizza brand.